One of the most powerful online marketing tools is a blog. It doesn’t matter how big or small your business is… a blog is going to increase search visibility, leads and sales. When it comes to search engine traffic, think of blogging in terms of fishing… the more hooks you throw out… the more fish you are going to catch. To put it simply, the more content you add to your blog the more search traffic you are going to get.
A blog also gives a business owner the opportunity to build relationships with their readers. In your case, potential team members or buyers. When you write on your blog and you give your readers a chance to interact, you are giving people a chance to get to know you. Many of you will be building relationships while at parties, but think of the number of potential hosts, future consultants and buyers that you can reach through your blog…. a heck of a lot more than you can reach at a party or two!!
What about Social Media??? How many of you are sharing other peoples content on your social media accounts? Probably a lot… Think about this… you create a blog post showcasing one of the parties you just did. Your post includes pictures and video from the party! Fun stuff!! Next, you share your post on your social media accounts and direct potential leads back to YOUR blog. Back to the place where you talk about YOUR business and the opportunities that YOU have to share! Very powerful stuff!
Finally, a blog is one of the best ways to establish yourself in your industry. As you build a following, you will start to gain your readers trust and eventually capture authority in your industry as well!
So now that you understand why having a blog is so important for your business, let’s take a look at how easy it is to set one up:)
How To Set Up A Free Blog On WordPress
I learned how to create a blog on WordPress several years ago but I am still amazed by how user friendly this platform is. The number of themes, or design choices that are available is just incredible. You will have an absolutely beautiful, super professional blog set up in under an hour… it’s just that easy! It will cost you a few bucks… less than $20 to set this up but it’s well worth it!
Let’s take a look at how you can create a blog on WordPress…
Step One: Setting Up Your Domain Name and Hosting Account
You have to choose a domain name for your blog. For example, “Cocktails and Crystals” or “Bagels and Bling.” Your domain name is the URL or web address for your blog.
Click on the link below and follow these directions:
1. Click on the get started button.
2. Choose the Hatchling Plan.
3. Choose your domain name.
4. Choose a hosting plan.
* The best deal is the 36 month hosting plan but you can choose whatever plan you would like.*
Step 3: Install WordPress.
Step 4: Choose a theme for your blog.
Step 5: Add content to your blog.
Step 6: Share your content online via social media, article directories, guest posting on blogs, etc.
Step 7: Rinse and Repeat.
Get the full report on how to set up a free WordPress blog by signing up up for my FREE e-book today!